PODCAST Using Self Branding to Grow Influence With Mark Schaefer

PODCAST Using Self Branding to Grow Influence With Mark Schaefer Do you have an idea that you haven’t told anyone about or a project that you want to work on but haven’t planned yet? Maybe you would like to become a leader in your niche but you haven’t done anything to make that a reality. Today we’re going to talk to the marketing genius Mark Schaefer. Mark is the author of several books, including The Content Code, KNOWN, and The Tao of Twitter. He also speaks at tons of marketing conferences and has podcast called Marketing Companion. Mark is going to give us tips on becoming known. He’s done it extremely well and has mentored others in doing the exact same thing. If you’re ready to overcome   your fear of failure to become known, you won’t want to miss today’s show. Information about Mark and his books, particularly his newest one, KNOWN. Mark’s story about leaving corporate work behind and becoming an entrepreneur. Mark’s thoughts on the power of personal branding and the importance of being known. How people can build their personal brand even when they are working for someone else. Mark’s framework for helping people find their places and their spaces. He talks about four steps you can take. How Mark’s book lays out a path for people to follow and begin to see instant results. Links: Mark Schaefer Marketing Companion Podcast Email us a screenshot of your iTunes review! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Mark: â€Å"Either you’re known or you’re not. If you’re known, you will always have an advantage.† â€Å"In the future, a corporate brand may be less about the accumulation of ad impressions and more about the accumulation of human impressions.† â€Å"Starting and being consistent and not giving up is more important than being brilliant.†